Click bot tracking skewing your results?
What is a bot click?
A bot-click refers to an email click performed by a machine to verify the safety of a link. Inbox providers use their bots to click links in emails before any human user. This helps the providers protect users from phishing by making sure the links are safe and not a malicious URL.
Bot-clicks can impact your marketing because they give a false sense of engagement for a profile. It may appear that a customer clicked the link in an email because they were interested in the content, but in reality, a machine performed the click and the user did not perform the action.
Setting up dedicated click tracking allows a client to show your own domain on click tracking links rather than the default Klaviyo domain, this is beneficial because customers and inbox providers can easily recognize your brand, making the links in your email more trustworthy.
- To setup dedicated click tracking Add the following 2 CNAME records to set up your dedicated click tracking domain:
*Note that in the table above, the trk subdomain is an arbitrary choice. You can use any subdomain as long as it is not being used by another DNS record. However, the 161779 subdomain needs to be entered exactly as shown.
While customizable this should still align with the root domain you send from. For example, if your sender email address is “bob@bobsburgers”, the tracking domain should be something like “trk.bobsburgers.com”. This helps reinforce your brand with subscribers who click on your email links.
- After you’ve updated your DNS records, reach out to Klaviyo support from the relevant account to validate your records. Make sure to include the hostnames you used for the CNAME records and say whether you intend to set up Secure Sockets Layer (SSL) for dedicated click tracking. If you will not use SSL, we will apply the dedicated click tracking domain to your account and reach out with a confirmation.
Helpful links:
Understanding Bot clicks – https://help.klaviyo.com/hc/en-us/articles/22981852783899#h_01HTDJGZ1EX5JJ52EKH7CSRZ8B
Setting up dedicated click tracking – https://help.klaviyo.com/hc/en-us/articles/360001550572#h_01HQ3KN3Y0V723N3RAD8DSMNC6
Want to know more about how PAASE can help you drive more ROI from your email marketing? Get in touch today!